Six in 10 Women Claim Financial Independence
Nearly six in ten (58%) women across 12 countries believe themselves to be financially independent, and the highest percentage of financially autonomous women are in France, according to a survey...
View ArticleCMO Survey: Traditional Branding is ‘Broken’
An overwhelming majority (87%) of US CMOs and marketing managers believe that branding initiatives need to be more flexible today than in the past, and 63% think traditional brand positioning and...
View ArticleTop 10 Sports Websites – January 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 House and Garden Websites – January 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleYouTube Tops 100M Viewers, Fuels 15% Online Video Jump
Led by a strong surge in YouTube viewers, internet users in the US viewed 14.8 billion online videos during January, up 4% from December 2008, according to data from comScore Video Metrix. (more…)
View ArticleGlobal Smartphones to Hit 300M by 2013
Approximately 23% of all new mobile phones will be smartphones by 2013, up from 13% in 2008, according to data from Juniper Research, which reports that smartphones continue to account for a growing...
View ArticleReluctant Shoppers Increase Due Diligence
Nearly half of all online shoppers (48%) plan to spend less this year, but a majority of those who are reluctant to make certain purchases (61%) are more apt to be positively influenced by online...
View ArticleSocNet Ads Not Relevant to 81% of Millennials
Though an overwhelming majority (84%) of Millennial internet users notice ads on social networks, only 19% find them relevant, and 36% claim they never to click on them, according to research from the...
View ArticleTop 10 Health & Medical Information Websites – February 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Family Websites – February 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended March 6, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleIncome Fears Continue to Drag Down Spending
Despite tiny signs of stabilization in January’s consumer spending levels, results from ChangeWave Research’s February survey point to yet another downturn in US consumer spending, as well as continued...
View ArticleTop 10 Real Estate Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleEconomic Worries Down among Affluent
Affluent Americans remain concerned about the economy, health care, and unemployment and jobs – in that order, but the number of households reporting each of these issues as a concern has declined...
View ArticleHalf of US Latino Kids Have Immigrant Parents; 7% are Illegal
More than one-fifth (22%) of all children under age 18 in the US are of Hispanic descent and 7% are estimated to be in the country illegally, according to recent research from the Pew Hispanic Center....
View ArticleEmail, Website Navigation Merit Different Design Tactics
Though many online marketers send emails that are very similar to their websites in terms of navigation and linking, major differences in the way consumers view emails vs. websites indicate that...
View ArticleCollege Facebook Users Have Lower GPAs
College students who use Facebook spend less time studying and have lower grade-point averages (GPAs) than students who have not signed up for the popular social networking site, according to a study...
View ArticleTop 10 Marketing-Related Business Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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